The home entertainment rental market is rapidly changing, and we are learning, more and more, that customers desire a convenient on-demand source for media entertainment.

Many new and convenient options have surfaced in recent years.  However, we have yet to produce a business model that delivers the most convenient source for media entertainment.

What is convenience when it comes to renting a movie?  Well, here is my list:

• Virtually limitless media library

• Unlimited stock

• Available 24/7

• Location, location, location

• Never have to return

• No late fees or other penalty charges

• No memberships

• Clean disc with no annoying scratches

• Plays in a DVD player (that’s what I have…don’t want to buy something else)

Traditional movie rental stores are out of the question with these demands.  Mail order systems at least carry a large media selection on DVDs, but they still fall way short.  Download sites and Video on-demand are available 24/7 and there is nothing to return, however, they are missing the portability of a DVD and require more technology.  Rental kiosks are in convenient locations, but they have a very limited selection.  Finally, there are disposable DVDs.  They are brand new and never have to be returned; but again, they have virtually no selection.

We need a new solution! How about a kiosk system in which digital content is selected from a database and burned onto a limited-play DVD on-site, on-demand?

PRIME NEWSWIRE REPORTS

“Bricks…Clicks… Now Kiosks” — First Survey of DVD Rental Kiosk Industry by TNR Entertainment Highlights Significant Appeal of Consumer DVD Rental Alternatives

Nationwide Survey Suggests Potential Migration of 10% of $9 Billion Rental Market Shifting to Kiosks Over Next Three Years

In the first-ever comprehensive national survey of the rapidly growing DVD rental kiosk industry sector, 60% of current DVD renters expressed interest in renting from self-service DVD movie rental kiosks. Based on current consumer and retail market dynamics, this represents a potential market approaching $1.0 billion accruing to this sector over the next five years, applying selected data from the nationwide survey recently completed by TNR Entertainment Corp., the nation’s largest owner and operator of DVD rental kiosks in supermarkets and grocery stores, operating under The New Release(tm) brand…

To support growing consumer adoption of its low cost DVD movie rental proposition and dramatic expansion of its grocery store locations, TNR initiated this national market research project to better understand the category, consumers’ needs and behaviors and, most importantly, to better service its rapidly expanding customer base…

Among the findings in TNR’s pioneering survey:

 -- Grocery retail-based DVD rental kiosks have broad consumer appeal
    among men and women of all ages and life stage classifications,
    especially those 30 to 54 years of age and families with children.

 -- The rental kiosk value proposition to consumers is simple and
    compelling, driven by both lower movie rental costs and unmatched
    convenience -- the "single trip" benefit.

 -- Reflecting the growth potential for the kiosk market, awareness is
    still developing -- approximately 1/3 of all consumers surveyed
    indicated awareness of the self-serve DVD kiosk concept, but only
    5% of the respondents had rented through one. Awareness and rental
    usage in more developed markets is substantially higher.

 -- Kiosk adopters would most likely migrate from traditional "brick
    and mortar" rental sources to the grocery or rental kiosk.

 -- Over 1/3 of DVD renters are frequent grocery shoppers, many
    visiting their grocery store on a daily basis.

Read the entire article here:

http://www.primenewswire.com/newsroom/news.html?d=116181

Protocall Cites New Study; Projects $6 Billion DVD On-Demand Market By 2012

COMMACK, N.Y., Dec. 19, 2007 (PRIME NEWSWIRE) — TitleMatch Entertainment Group, a subsidiary of Protocall Technologies Incorporated (OTCBB:PCLI), today announced that it is profiled as a leading provider of burn-on-demand technologies in a study by William Blair & Company that projects 25% of all DVDs sold by 2010 will be produced using burn-on-demand services, amounting to over $6 billion in potential annual sales for the newly developing market.

The findings are contained in a William Blair research report on Sonic Solutions, a key TitleMatch business and technology partner. The report provides the first in-depth look at the burn-on-demand industry and includes analysis based on interviews with industry players and news reports from Sony Pictures, Warner Brothers, Walgreens, The Wall Street Journal, Blockbuster, Amazon and others.

William Blair & Company, L.L.C. is a Chicago-based investment firm and leading research provider on high growth companies.

“This is the first study to focus on the rapidly evolving burn-on-demand market,” said Syd Dufton, President of TitleMatch Entertainment. “It explains the industry’s ecosystem including the role of content owners, retailers, hardware/kiosk manufacturers, copy-protection suppliers and our role in bringing all of the components together in one easy-to-use service for retailers. As the report concludes, we expect market momentum to drive significant annual growth for us in the years ahead.”

Analysis from the report, which is titled “The Future in Digital Media,” also concludes that: DVDs represent 67% of entertainment revenue, with Internet distribution still lagging at only 1% and having a slower projected growth rate than most expect going forward; studios realize a $5 to $7 cost savings from burn-on-demand through reduced manufacturing, packaging, distribution and storage fees; burn-on-demand can help retailers eliminate out-of-stocks, estimated to occur 30%-40% of the time; consumers will benefit from burn-on-demand through greater access to an expanding universe of DVD titles; and as many as 25,000 to 35,000 stores are expected to use burn-on-demand services by 2012.

http://www.primenewswire.com/newsroom/news.html?d=133326