Made2Rent

Consumer Reports’ latest (March Issue) survey finds that video stores rank lowest in satisfying its readers.  “If in-person service is a priority, Consumer Reports recommends local independent, non-chain stores and Family Video, a walk-in chain with 550 locations in 18 states.”

Among respondents, Netflix was the top subscription service choice, rating it highest for price, selection and service.  In the video rental kiosk category, Redbox scored highest for price and convenience.  However, readers rated it worse than average for selection.  Video on Demand services were less satisfactory than other options for price and selection.  The survey suggests that VOD tends to be merely a supplement to other movie rental options.

Most Consumer Reports’ online subscribers were highly satisfied with the experience of renting videos from all of the rated providers, which included subscription services, in-store kiosks, and walk-in-stores and chains. Price was the biggest driver of overall satisfaction, although convenience, variety, and flexibility are all factors in what makes a video rental subscription service appealing.

Read the entire article here.

This entry was posted on Tuesday, February 3rd, 2009 at 5:32 pm and is filed under On-Demand. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.