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Convenience is named as the winning factor in the home DVD rental market in an article titled “Convenience is golden in video rental market,” by Sue Zeidler.

Convenience is key in the U.S. home DVD rental market and will likely separate the winners from the losers in the fragmented $8.5 billion sector…

“Consumers are constantly looking for convenience. Whoever offers that stands to gain market share,” said Tulsiani…

One winner is online video renter Netflix Inc…Others are those companies that are putting self-serve DVD rental kiosks in convenience stores…

“Kiosks and online rentals are the two growing segments of the packaged video rental market, which means the traditional video store is having to struggle to keep its market share,” said Jan Saxton, vice president of Adams Media Research…

The amount of money spent on renting movies via digital delivery is seen rising to $412 million in 2012 from $28 million in 2007, according to Adams Media. Adams Media forecasts the market for DVD rentals to grow to $8.5 billion in 2012, up from $8.2 billion in 2007…

Adams forecast spending at rental kiosks to rise to $926 million in 2012 from $198 million, and online subscriptions rising to $2.9 billion from $1.8 billion in that time frame…

Spending on store rentals is expected to fall to $4.6 billion in 2012 from $6.2 billion in 2007, said Adams Media…

Read the entire article here:

http://www.reuters.com/article/reutersEdge/idUSN2861176820080228?pageNumber=2&virtualBrandChannel=0&sp=true

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