Video Business reported several studios expanding their revenue-sharing offerings which involves measures to limit previously-viewed disc sales. Read the entire article.
As is common, Warner is prohibiting stores from selling rev-share copies until 29 days after street. However, through the entire six-month rev-share agreement term, stores are forbidden from selling any more than 20% of their units on films with box-office greater than $10 million.
Warner is requiring stores to destroy 80% of all units shipped with a box office equal to or greater than $50 million. Stores must destroy 70% on box office between $10 million and $50 million. There is no destruction necessary on rev-share titles with box office less than $10 million.
Stores must hold onto to this useless product for an additional 90 days after the six-month terms ends, in case Rentrak chooses to audit rentailers for compliance. After those 90 days, stores can discard the destroyed discs, though neither Warner nor Rentrak have specified how.
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